SEO or Search Engine Optimisation is one of the key aspects of digital marketing. Using SEO, you will easily be able to increase the visibility of your website on some of the most popular search engines including Google and Yahoo. In order to drive more traffic towards your website and give it a normal success, you need to develop a proper SEO strategy for your business. But how exactly are you going to design your own SEO strategy without having to hire a digital marketer? Well, here we are with a few SEO tips and tricks that will allow you to improve the ranking of your website on search engines:
1 Use proper keywords: One of the most important aspects of SEO is to use proper keywords in your content. Make sure that the keywords you use have good search volumes. They should also be related to the content of your website. It is not a very good idea to use generic keywords for your content. You should also avoid keyword stuffing. Don’t forget to include keywords in the title, headings, and meta descriptions also.
2 Write lengthy content: Search engines will rank your website based on the engagement rate of the users. That is why it is always a really good idea to post lengthy content. It will keep your viewers glued to your website for a prolonged duration of time. Also, make sure that the content that you post is of some value to the users. It should be rich in keywords and also meaningful. Always write well-researched content and stay away from plagiarized content as much as possible.
3 Optimise the pictures: The pictures that you use should be optimized for SEO. You can try to compress the images before posting them on your website. Otherwise, it will take a considerable time for your picture to load. You can also use alt tags in your pictures. The alt tags should describe what exactly the picture is all about. You can also try to give attractive captions to the pictures. You can also use keywords in your captions.
4 Create backlinks: You can also try to create backlinks on your web pages. These backlinks are links to other pages either on your website or to some other website. Make sure that the links are from valuable resources only. Otherwise, it is going to cause a negative blow to your SEO rank. You can also place the links at relevant locations on your website so that it catches the attention of the viewers.
5 Do competitor analysis: In order to build a really good SEO strategy for yourself, first and foremost, you will have to find out what the competitors in your niche are actually doing. For, that you can take the help of some of the most popular SEO tools that are available in the market. Using these tools, you will get a proper insight into what exactly the users are looking for in your website. You can also take ideas from your competitors and design a highly advanced SEO strategy for your brand.
So, these were some of the most popular SEO strategies that can give your website a really good rank on search engines. In case you have any other tips and tricks in mind, do share them with us.