In today’s world, new innovations pop out every single second. Many have come, stayed for a while, or disappeared- as quickly as they came. But unlike others, the internet has become a huge part of everyone’s lives and is here to stay for a long time.
From the start of Covid, people started to depend more on the internet as a source of income and daily life tasks. A 2019 GE Capital Retail Bank study showed that 81% of people searched for their products online before buying. This only shows how the internet and having a website have resulted in huge turnovers for many businesses.
Inevitably, the most vital tool for business growth in 2022 is a business website. Web developers create websites and various applications to make our life easier. Yet, most of us are still uncertain about what website development is. So, here is the ultimate guide to website development in 2022
What is Website Development?
Website Development is the process of creating an attractive and functioning website for the internet. It involves designing and developing a website behind the scene with programming and coding. Website development also uses Content Management System (CMS) to create a website with basic technical skills.
Web Development not just refers to creating a website but also includes maintaining and designing web pages, managing databases, and publishing them. A website can be static or dynamic. A static website can be as simple as a single-page website with plain text, whereas a dynamic website has complex designs.
A website must be quick functioning and user-friendly to retain its visitors. An attractive website with great functionality and content can convert visitors into leads.
How to create a website?
1. Choose a Platform for Your Website
In earlier days, most sites were created using HTML, PHP, and other programming languages. These programming languages and codes were hard to learn and made it difficult to create a website; nevertheless, this is no longer the case.
Content Management Systems (CMS) like WordPress, Squarespace, and Drupal have made it significantly easy for anyone to create a website from scratch. These content management systems allow you to build and manage your website without writing a single line of code.
Some common and popular site-building platforms are:
- WordPress
- Wix
- Jumla
- Drupal, etc.
2. Find a Domain Name and Register
A domain name is your web address (example: mydomainname.com) which people on the internet use to open your website. For a company website, you can create a domain with the company name to drive more traffic. I suggest you use a top-level domain like (.com, .au, .org, .gov) for a business website as it seems more professional.
Choosing an appropriate domain name for your website might be a tricky task. Make sure that your domain name and website content are related. Your domain name must indicate what your website contains.
You need to purchase your domain from domain and hosting providers. The domain cost can vary depending upon your domain availability, extension, and the domain registrar.
3. Set up and Design your Website
Suppose you are creating a website with WordPress, set up your website with a one-click installation. WordPress provides different themes for your website design which are either free or premium.
For a professional website look, let your web designer do the task. Develop an idea of what visual elements you want on your website and let your web designer work accordingly. Web designing requires creative and imaginative skills in color selection, self-evaluation, and enhancement. An experienced designer identifies the needs and requirements of the website and fulfills them.
4. Create and Arrange Contents
Contents are the key to retaining visitors to the website. Valuable content will attract more users to your website and convert them into leads. An experienced content creator can help to grow your website with creative content.
First, create a website content hierarchy and prioritize your content accordingly. Place your most eye-catching and important content at the top of the website, where it can be visible at first glance. Constant texts all over the website can make your website boring for the readers. To make your content stand out, use media, graphics, and videos in the middle of the content. Using images in the content will divide it into chunks and make it easier to read. Also, images and media gain user attention quickly.
5. Make Sure Your Website is Organized and User Friendly
You need to ensure that your website is well organized for visitors. First, develop a general idea of what a visitor to your website will want to see. Then, organize your website and its elements from the user’s perspective. A website organized from a user’s point of view gains more visitors than a website with unmanaged elements.
The website must be responsive, i.e., a website must have a flexible layout that changes according to screen size. Also, check how fast the content on your page loads. A slow website will increase the chance of visitors leaving the website without performing any action.
Don’t forget to put up a contact us form on the website. A user must find it easy to contact the company.
6. Perform SEO on the Website
Your website must rank on the first page of the search engine for it to be noticed by users. 90% of the survey said people are likelier to click on the first set of results displayed. Performing SEO on your Website will rank it on the google search page. SEO encompasses various activities, including keyword research and implementation, competitor analysis, and link building. Do keyword research for your website and select a broad set of high-volume keywords. Place these keywords throughout your pages using proper keyword density. Don’t forget to optimize your images.
You can let your SEO analyst handle the task for an improved ranking of your website. An SEO analyst or a digital marketing company will perform SEO regularly to improve and maintain your website’s ranking.
Creating a website is not the end; you must stay up to date and be available for your customers. Keep posting new content on the website and ensure that your website is working properly.
As an expert in the field, I suggest you trust a website development company for an attractive and proper functioning website. Let’s take a startup business in Brampton, for example. A good website design and development agency Brampton will create a useful website that the startup needs and help the business grow in the long run.
Wrapping Up
So, this was the ultimate guide to website development. Hope it helps to create your very own website. And one last tip before we part ways, most users are now on mobile devices rather than desktop computers, so pay extra attention to how your website performs and looks on the mobile side of things.
