Have you started running Pay Per Click (PPC) ads on your website? Are you wondering if you’re getting anything out of it? If so, you may be surprised to learn that these ads can actually help your business in several ways—everything from bringing in more clients to improving the experience of current customers. Here are five ways that PPC company advertising helps your business grow.
1) Attract New Customers
Pay-per-click ads can be a great way to attract new customers because they work even when you’re not actively working to promote your business. PPC ads appear on Google and other search engines, where people can find out about your product or service for free. And because PPC campaigns are easy to set up, monitor, and maintain, you can let them run on their own while you focus on your business’s core offerings. Using pay-per-click ads doesn’t have to be time-consuming or overly technical—if it is, considers hiring an outside firm that specializes in setting up and maintaining effective pay-per-click advertising campaigns.
2) Increase Conversions
A Pay-Per-Click campaign has more control than any other advertising method. Google makes its money by displaying ads that have a higher click-through rate (CTR) than other ads in their listings. Because of that, it’s possible to pay only when your ad is clicked on, meaning you can see an immediate response to changes you make to your campaign; if one thing isn’t working for you, try something else, and on and on.
3) Boost Brand Awareness
AdWords is a cost-effective way to boost brand awareness and generate leads. When people see your ad, they know that you’re investing in your business and making an investment in them by sharing relevant information. If they’re interested, they can easily click on your ad and make their way to your site. Make sure you take advantage of all of AdWords features, such as keywords and call-only ads so that you maximize brand awareness.
4) Engage with Customers Longer
A lot of small businesses will have some sort of loyalty program. And not many of them are doing it well. Remember, people are giving you their information because they want something from you – discounts, special offers, etc. Pay-per-click ads can help your business engage with customers for longer periods of time and encourage those repeat visitors by offering deals only available to loyal customers. In turn, your sales go up and your margins improve because you’re not paying for new traffic all of the time.
5) Take Advantage of Trends
There are times when certain trends, like Google’s Penguin update or Facebook’s news feed change, will affect your business. That might cause you to change your current strategies. While you don’t have to jump on every trend, take a look at how they can help your business rather than hurt it. For example, if a similar company found success with hashtags on Twitter, wouldn’t it be worth trying out? Maybe it won’t work for you, but that doesn’t mean other things won’t work. Pay-per-click ads aren’t hurting anyone’s business. They just need to learn what works and what doesn’t work for them.
Final Words
Remember, when you take out a loan or advance to pay for advertising and your ads are more visible to people searching for products like yours, that means more people are seeing your ad. The more times someone sees your ad, especially if it’s in their search engine results page, your company name is being stored in their brain. Eventually, they’ll likely click on an ad or do some research into companies like yours. Pay-per-click ads might end up costing you a lot of money if you don’t know what you’re doing, but in many cases, they can help your business grow quickly and organically by getting your name in front of potential customers over and over again without any extra effort on your part.
