Virtual events are altering the otherwise conventional method of conducting events. The importance of face-to-face interaction, though, will never fade, but conducting events virtually has opened up a whole new world of experience for the audience.
But the question here is how would you ensure that the attendees are completely active and involved during the course of the event? Especially when you know the distractions are almost limitless and everything is just one tap away from the users?
Here, leveraging smart engagement practices can help you in more ways than one. Read the blog to know more about tactics that you as an event marketer must devolve upon to fetch the most out of your virtual event.
Top Tips To Keep Your Virtual Event Audience Engaged
Set up a virtual photo booth
Virtual photo booths can make your event fun and memorable by significantly working up the attendees’ experience. They fascinate the attendees’ experience by availing them of a space where they can be creative and engage with each other.
As an event marketer, you can add personalizations to the photo booth by adding virtual backgrounds, templates, brand logo, etc.
Attendees definitely miss taking pictures of themselves at the event. While nothing can replace the vibe of a physical event, setting up a virtual photo booth can take their attending experience to a whole new level.
Showcase Social Media Walls
If you are able to transform the role of an active offline audience into an online one, then your job is mostly done. Audience interaction and engagement will be taken to a whole new level.
Here, leveraging a social wall can be a deal maker. As it can please your attendees to move out of the shadow and take active lead in conversations and building connections.
Content generated on social media platforms can greatly drive curiosity and event attendees’ engagement. When they come across people like them creating content, their excitement will be taken to a whole new level, and might as well contribute to the content creation process.
If you have any curated hashtag for the event, then promoting it and asking people to create content using it, which later is displayed on the social wall is a great and differential way of building audience engagement.
Consider Playing Quizzes & Polls
Playing quizzes and taking up polls is a great way to engage the audience. It effortlessly turns any one-way conversation, two-way and grabs easy attention.
Further, apart from the fun, playing quizzes and polls can also help in knowing and understanding your audience better. Learn about what’s making them most interested, any specifications they’d like to discuss, etc.
Stats suggest, 81.8% of the virtual event organizers leverage polling to amplify brand-user interaction.
Taking polls can make your audience connect with you in the events to come.
Provide Networking Opportunities
Undoubtedly, networking is the key point of every successful event. Networking zones like networking tables and lounges invent virtual social spaces, where audiences, speakers and organizers can interact.
Since they aren’t engaging face-to-face, you shouldn’t be missing out on any opportunity to gather leads and grow your business. With AI matchmaking, it further gets easier to list down common interests and find possibilities to build interactions with like-minded members/attendees.
Outsource Entertainment
Artists and entertainers are inherently good at keeping the interest of their audience intact.
For virtual events that are comparatively conducted on a smaller scale, you can opt to book a mimicry artist or a budding music band. They can creatively and effortlessly keep your lot engaged.
Sizeable virtual events, irrespective of their entertainment or information levels, might get overwhelming for the audience at a point. You sure don’t want to let your audience get to that point, and this is where outsourcing quality entertainment comes to play.
Make The Most Out Of Gamification
Adding games can perfectly add the element of fun in the virtual events and improve the overall experience of the attendees. Features like social space and sign wall let you maximize your reach.
You can consider including games like puzzles, spin the wheel, and others to avoid attendees getting distracted. Additionally, you can boost their engagement and also reduce fatigue during the event.
Build a connection with attendees, let them compete with each other and collect points. Because, in the end, everyone loves to win.
Over To You
Conducting virtual events can make you run wild, but it definitely is worth all the effort. And as we all know, virtual events hold a major stake, especially in times of pandemic and also later.
Getting audience engagement might be a tedious task, but can get you at the top of things. Use the blog at your advantage and extract the most out of your efforts.
