Animated infographics or motion graphics have grown in popularity over time. Moreover, they have grown in popularity because of their ability to clarify concepts and appeal for visual storytelling. Professional Motion Graphics Services usually produce these videos for individuals and businesses. You may also opt for these types of animated videos to encourage the audience to purchase your product or service. Not to mention, these videos are ideal to post on social media and are great for TV ads, too.
Do Animated Infographics Really Work?
Today, it is not uncommon for people to think about visual learning, and animated infographics are important in this regard. Investing in motion graphics animations helps businesses get a higher ROI because of their higher retention value and appeal. Furthermore, you do not also need to break the bank to create such types of animated videos, unlike live-action videos.
Creating an effective animated explainer video, such as animated infographics, pays off businesses well. Moreover, you can create brilliant animated infographics if you hire one of the professional motion graphics services.
Put differently, your animated infographics video will really matter if you hire a professional to create it. Not to mention, creating a one-of-a-kind motion graphics video will help you effectively communicate your brand story with your audience.
Best Software for Motion Graphics Animations
Before we dig deeper into animated infographics animations, we want you to know about the best motion graphics software. Adobe After Effects, Autodesk Maya, and Blender are the most popular software to produce animated (motion) infographics (graphics). However, Adobe After Effects surpasses all in popularity when it comes to the best software for creating animated infographics. Put differently, it is a go-to software for professionals to create animated videos for visual storytelling.
Trends for Creating Motion Graphics Videos
Gradients, grains, transitions, glitch effects, and different types of typography remain trending for motion graphics explainer videos. Additionally, layered and kinetic typography has also become popular for these types of videos because of Hollywood blockbusters. Besides, logo-oriented, interactive, explorative, virtual reality, etc., are all popular trends for animated infographics.
Animated infographics have revolutionized the way for brands to communicate because of their appeal. Therefore, brands often create these effective videos for visual storytelling while sticking to popular trends.
The Ultimate Purpose of Motion Graphics Videos
Combining movement and animation is what yields motion graphics videos, which are also unique for visual storytelling. Besides, the ultimate purpose of motion or moving (animated) graphics video is to evoke emotions in viewers. You can find many videos on the internet that entail this type of animation for storytelling. Animated graphics videos help businesses explain their complex products and services to the audience. In other words, they serve the purpose of visual aid for the target audience of the business. Thus, companies confidently invest in these videos to effectively explain their complex products and services with the aid of visuals.
Why Integrate Animation into Plain Infographics?
It takes plenty of time for viewers to read tons of statistical information. It is also where integrating animation into plain infographics works wonders. Not to mention, the presentation becomes appealing for both amateurs and professionals with animated graphics. Therefore, businesses incorporate animations in plain infographics to make their story more appealing for viewers. You may also do the same to effectively communicate statistical information with your target audience via visual storytelling. However, it is imperative you look for one of the best motion graphics services to accomplish your purpose.
Different Styles of Animated Infographics and Uses
You can create animated infographics in different styles contingent on the nature of available data. For example, you can create instructional, interactive, map-based, and other styles of animated infographics videos. In addition, it is important you know how you can use these popular types of explainer videos. You can educate, entertain, and aware the target audience with these videos. Further, these videos will pay you off in the long run provided that you create them brilliantly.
Our Tips on Creating Brilliant Motion Graphics Videos
Tip #1: Set Realistic and Measurable Goals
Set realistic and measurable goals for your video, plus focus on your social media outreach. Measure your video length and expectations, plus align your budget, in this regard.
Tip #2: Find and Hire an Esteemed Video Animation Agency
Look for video animation agencies online to find and hire an esteemed agency for your animated infographics projects.
Tip #3: Participate in the Creative Process with Your Chosen Animator
Brainstorm for insightful and attractive concepts with your chosen animator for video production. It will surely help to come up with a high-quality animated infographics video for your business.
Tip #4: Provide a Brief Outline of Your Product or Service Data to the Animator
Provide your animator with a brief outline of your product or service. It will certainly help the animator to know what you want out of your video to make it stand out.
Tip #5: Hear Your Animator Closely for New Ideas
It is important that you hear new ideas that your chosen animator has in mind for you. You may find out that those ideas will better suit your video and capture a wider audience’s attention.
Why Do Marketers Use Motion Graphics?
Marketers use animated infographics or motion graphics for diverse purposes. For instance, they create explainer videos in this format to effectively explain concepts via animated visuals. In addition, digital marketers make the most out of these videos on social media platforms. These video types are suitable to share on social media; therefore, marketers post these videos there. Eventually, it aids brands with increased brand awareness with more sharing of popular animated infographics videos on social media sites.
Noticeable Benefits of Motion Graphics Videos for Visual Storytelling
- Motion graphics videos make boring content more appealing with animated visuals.
- In addition, these videos help brands increase brand awareness because of their appeal and shareability.
- Additionally, these videos help businesses engage the target audience with their brand story.
- Furthermore, these videos are cost-effective for businesses to create, unlike live-action videos.
Should You Create Motion Graphics Video for Your Business?
Visual content makes it easier for the target audience to understand what a business does. In addition, it gives potential customers the reason why they should buy the product or service of the business. You may also create animated infographics or motion graphics videos for your business and communicate your brand story visually. Besides, creating these types of videos never costs an arm and a leg as compared to live-action videos.
Conclusion
Motion graphics videos work wonders for businesses because of their potential to explain complex concepts and visual storytelling ability. Further, Adobe After Effects is the best software to create these types of explainer videos. Professionals create these videos for brands to communicate their brand story visually while sticking to popular trends. Not to mention, integrating animations into plain infographics bring them to life. Brands create animated infographics videos for diverse purposes, such as to educate and entertain. Additionally, marketers often use these videos as a part of their marketing campaigns. Moreover, businesses invest in these videos because of their multiple benefits, such as appeal and cost-effectiveness. Lastly, you may also create these videos to effectively communicate your brand story with the aid of animated visuals.
Frequently Asked Questions
Q1. What Makes Motion Graphics Effective?
A1. Motion graphics animations allow animators to easily produce video content in multiple languages. In addition, creating such types of videos or animations does not cost much, too. Thus, motion graphics videos are effective for good reasons.
Q2. What Is The Difference Between Motion Graphics and Visual Effects?
A2. Motion graphics entail graphic design in motion. Contrarily, visual effects use existing footage with Computer-Generated Imagery (CGI) to produce realistic scenes.
Q3. What Does Motion Graphics Mainly Focus On?
A3. Motion graphics mainly focus on providing graphic design elements with movement to make static information interesting.
Q4. Where Are Motion Graphics Commonly Used?
A4. Motion graphics are commonly used for the following:
- Movie and television credits
- Advertising and digital marketing
- Social media channels
