Blogging has been helping websites to get relevant organic visitors to websites. Additionally, blogs are great for maintaining informal communication with your clients, answering common queries, as well as updating your audience on news and recent arrivals. So making sure the vlogs are ranked high by the search engines is significant. This article focuses on how professional SEO agencies can help your blogs to attain the top ranks in the search engine result pages.
Major Differences: Hiring Freelancers and Hiring SEO Agencies
As a general solution to building an in-house marketing team, you have two practical options in hiring, freelancers and SEO firms. Let’s explore the differences between them and know which option is best for your blog in 2022.
– Freelancers can be the jack of all trades but firms usually have experts in different positions to do your job.
– Hiring freelance employees can let you do work in contracts for a short period. Comparatively, agencies provide you with packages on an annual or half-year basis.
– Marketing agencies usually also provide client support whilst it is not a common service for independent freelancers.
For specialized tasks and small projects, you can hire freelancers. However, SEO is a job requiring expertise and is continuous in nature. An agency could provide you with a better result as well as can be reliable when required as well.
Always Focus on Your Content Quality
It has been a proven method for websites looking to rank high in the SERPs. Content is king. Good quality content can elevate the rank of an average website. Similarly, even the most modern websites can falter without quality content. As blogs heavily depend on the content of different formats, focusing on content clarity and quality is the key- an SEO Agency in Melbourne reveals.
Make Sure the On-Page SEO is Complete
While off-page and technical optimization is important not giving enough time for on-page components can hurt the ranking of your blog. An SEO agency Melbourne conducted a study to find the factors to be 25% relevant for old blogs while over 15% for new ones. Make a checklist with slugs, alt texts, Meta description, internal link building, headings, and other factors, and work in it first. Most SEO services have their first part of the contract dedicated to this. Similarly, for regular posting blogs, you can expect more significance with immediate effects.
Figure Out Your Blog Post Rate
There is no fixed pattern or number to determine the best post rate for any blog. You can see popular blogs like Mashable and TechCrunch posting 10+ posts each day while most personal bloggers tend to keep the twice in a week rule. Try sticking to a schedule and release your blogs. A rule of thumb is to have at least two blogs on ready while preparing for the next one.
Optimize Your Images
Images can make your blogs more attractive. However, it can easily make your website too large and lead to slow site speed. By optimizing your images in the blog you can help the SEO with fast load time and better UI. Make sure after completing the image compression to the optimal level make its description rich with appropriate keyword placing as well as giving it a good title.
Planning Your Keywords
It is no secret that strategic planning of your keywords can elevate the SEO ranking of any blog site. SEO services in Melbourne use different premium tools with high capability to do this for you. As with every update in search algorithms you need a new strategy, marketing agencies have dedicated individuals covering this factor well. Extensive research, as well as competitor analysis, is also important in these regards.
Use Social Media Networks for Better Reach
Social media platforms have connected billions of global users and you can make the most of this opportunity. It simply doesn’t matter that you are a new company or an established brand being active and relevant on your network is always beneficial. In fact, SEO Melbourne suggests their clients permit Social Media access and responsibilities to the agency itself for a more effective SEO campaign.
Flag these points while hiring an SEO agency
While there are hundreds of digital marketing firms around the world you need to select your agency wisely. More often than not cheaper prices mean low-quality service and support. SEO is a demanding job with expert monitoring and it doesn’t come cheap. However, investments always yield the best results when you have selected the right agency for your needs.
